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Michelle Xuxu is one of the industry pioneers who revolutionized social media. She started her career a decade ago in 2014 with Arsenic, one of the very first content creator houses, ushering in the new era of monetizing content. 

Michelle has been a keynote speaker on Dan Flyshman’s Elevator, speaking on how her branding mentorship has transformed rising creators into brands, like Kyra Green from Netflix’s Love Island S1 and her sister Tori Green, a mega influencer with 1M+ who were both under 20K when they first connected.

Her extensive portfolio as Director of Social Media includes working with global brands like Meta, Target, and Sony Pictures and supporting high-profile personalities like Post Malone and Ed Mylett. She’s also led award-winning influencer campaigns as the VP of Influencers for The Hunger Games at Lionsgate.

Xuxu is known for producing highly desirable experiences, in addition to her online portfolio featuring star-studded guest lists that have included celebrities like Swae Lee and G-Eazy. Throughout her career, she has produced nearly one hundred in Realé life events, ranging from branded parties and influencer trips to her own Casa Evolve’s Spiritual Baddies Retreats and social campaigns with immersive in-person activations. Her experiences create unique touch points and unforgettable moments.

Michelle Xuxu has now launched Realé The Agency—a next-generation powerhouse. Realé sets itself apart by offering more than just representation; it provides creators the tools to evolve into thriving entrepreneurs while enabling brands to connect with top-tier talent.